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Social media in healthcare: a new imperative?

Social media has become increasingly relevant in the field of healthcare, both from the perspective of patients seeking the newest information about their disease, and from the point of view of healthcare professionals wanting to keep up to date with the most recent research. We interviewed Naveen Pemmaraju, MD, of the University of Texas MD Anderson Cancer Center, Houston, TX, at the 23rd Congress of the European Haematology Association (EHA) 2018, held in Stockholm, Sweden, about his thoughts on social media and its impact on the field of medicine.

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