In this video, Mick Peake, MD, of the University of Leicester, Leicester, UK, notes the importance of collating information regarding the quality and outcomes of practice, noting a deficit of this within the field of medicine. He discusses the National Lung Cancer Audit (NLCA), which focuses on not only collecting data, but engaging medical oncology professionals in the long term. Prof. Peake notes how data is shifting from simple numerical statistics to more complex discussions surrounding treatment options and disease stages – he hopes that in the future we will be able to utilize the large amount of data we have amassed in research and clinical practice. This video was recorded at the UK Oncology Forum (OF), held in Liverpool, UK.