Breathlessness is a frightening and disabling symptom of lung cancer; therefore, it is vital that patients, carers, family and healthcare professionals are aware of and have strategies to tackle it. Here, Morag Farquhar, PhD, of the University of East Anglia, Norwich, UK, discusses the importance of increasing awareness around breathlessness and highlights the unmet need in this area. This video was recorded at the British Thoracic Oncology Group (BTOG) Annual Conference 2018, held in Dublin, Ireland.