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Anju: Advancing Clinical Trials with Advanced Technology

Laurence Birch, CEO Anju Software

Laurence Birch, CEO Anju Software

Clinical trials, as many are aware, often face numerous failures. Countless molecules are tested before finding a successful one. Anju, as a company, is dedicated to utilizing technology to safely expedite clinical trials with maximum information, validation, and efficacy. Their objective is to ensure both quick failures and successful outcomes in order to bring exceptional products to market.

Laurence Birch, Chief Executive Officer of Anju, discusses how Anju works closely with oncology sponsors and contract research organizations (CROs), collaborating hand in hand to accelerate trials safely. The COVID-19 pandemic has significantly accelerated the use of technology, particularly in the field of oncology. Given the vulnerability of cancer patients and the risks associated with their participation in clinical trials, it has become crucial to explore ways to manage trials remotely. Anju’s focus is on decentralized clinical trials conducted outside of traditional sites, made possible through the use of intuitive and robust technology. For instance, they offer an ePRO product for patients to easily report their outcomes, and nurse practitioners and physicians’ assistants can manage complex clinical trial data seamlessly through their case report form.

The complexity of clinical trials, especially in oncology, necessitates sophisticated technologies rather than simple apps. Anju’s advanced software is designed to handle the intricacies of validation and complex patient issues. They prioritize simplifying technology usage to ensure effective clinical trial management. One example is their e-consent tool, which provides patients with videos to comprehensively understand their involvement in a clinical trial, considering the severity of their condition. Inadequate e-consent can lead to trial shutdowns if the FDA deems patients inadequately informed, emphasizing the seriousness with which Anju approaches this aspect.

Anju offers various technologies within their three main product lines. The first is TA Scan, a business intelligence tool that provides deep data insights for oncology companies to identify key opinion leaders and diverse patient populations, crucial for accelerating clinical trials effectively. Their TrialMaster eClinical product encompasses a range of technologies for randomization, e-consent, ePRO, and EDC, ensuring comprehensive functionality. Anju follows a best-of-breed approach, prioritizing deep capabilities over a singular platform, as modern technology enables seamless integration through APIs. Additionally, their medical affairs suite includes publication management and IRMS MAX, a platform for managing queries related to approved drugs.

Patient-centricity is fundamental to every clinical trial, and Anju has made significant strides in promoting diversity in clinical trials. They lead the industry in identifying diverse populations for trials, aligning with the requirement to serve all patients effectively and meet regulatory guidelines. Their TA Scan product received recognition at the 2023 SCOPE conference for its ability to identify diverse populations, further solidifying their commitment to patient engagement across various technologies.

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